DeLonghi at a glance...
De’Longhi Vision and Mission
De’Longhi will be recognised as the global market leader in coffee, comfort and selected kitchen and homecare products.
To achieve our vision the mission is:
- To offer consumers innovative home appliances with a distinctive combination of style and performance.
- To take an international approach to product development appealing to different cultures and living environments.
This will be achieved because we only employ committed people who are passionate about driving the continuous success of the brand.
What we have
Our intelligent approach to product innovation and commerce is inspired by insights from households around the world. The De’Longhi family’s entrepreneurship is successful because of the commitment to new ideas.
Strength (of character)
The brand provides assurance, clarity and integrity and is committed to improving the comfort and quality of daily life.
Manufacturing domestic appliances since 1974 (with origins at the begining of the century), De’Longhi is an Italian family public company operating with a unique combination of entrepreneurial energy and understated style.
We are born “to do” and are passionate about innovating and making high quality home appliances.
What we do
De’Longhi quality is: Usability
We make products that are renowned for their performance, reliability and are a joy to use.
De’Longhi innovation is: Special
We are committed to consistently providing “something special” in our products, technologies and approach to markets.
De’Longhi design is: Distinctive
We design functional products with elegant lines and innovative colour combinations, finishes and materials, adapting to different cultures and household needs worldwide.
De’Longhi Product Attributes
Every De’Longhi product comes with “something special”
- Strong and consistent branding, “easy to use” products that perform beautifully.
- Innovative combinations of materials and finishes.
- Well-managed colour palette within each product category.
- All major touch points communicate assurance and quality.
- Signature features reflect De’Longhi’s Italian and manufacturing heritage.
Miles For Home
+27 (0) 21 461 6632